The best cloud based tools for your small business for 2018

Happy New Year again. I think we can use this greeting throughout January! At the end of December I started compiling a list of cloud based tools for your small business to use in 2018 and hence this blog post.

cloud based tools diya selvaYour small business faces ever growing competition with larger companies. Grabbing attention of similar customers is getting tougher, and that’s not about to change. And with their budgets probably doubling your business’s annual budget, you know that you have to look for a smarter way to level the competition and keep floating. These cloud based tools are used by millions of small businesses around the world who prefer them for their affordability, reliability and usability.

I recently covered a few Open Source Software that  cannot live without. Here are some cloud based tools for your small business. They are just what you need to give your small business the edge it needs to keep afloat.

Google Drive

This tops the list of cloud storage tools your business needs to have. It offers online storage for your business’s storage needs at affordable rates. You can also grant more than one person access to your files at the same time for collaboration purposes. Unlike the next one in the list, Google Drive is free.


Chances see that your small business does deal with a lot of content on a daily basis and some of it is highly important. Dropbox offers online storage for your content with assured security. It also allows file sharing and simultaneous file access and editing, which is a great feature for remotely operating teams.  The team at Diya Selva and Bestauranto use Dropbox for literally everything! And for $11 a month, that’s one mind at peace.


This project management tool is quite popular among small and large business owners alike. Asana makes task assignment and management a great deal easier for businesses of any size with its file sharing, task assignment and other project management features. Asana is free if you have a small team. This app is collaboration at its best.


Seen an insightful article on the internet about managing your business? Got a marketing idea in the middle of the night? Evernote will help you jot them down. It allows you to store notes in image, text or video form so that you can access them later on various connected devices. One alternative we recommend to Evernote is Microsoft’s OneNote, which offers a similar service. I use the free version of Evernote on my phone. I mostly use it to curate ideas and dictate my blog posts.


To be the beat out of social media marketing and promotion, you need to schedule your social media posts at optimum times of the day. Buffer is a highly recommended online tool that allows you to schedule posts to all the major social media networks for maximum engagement. Buffer has an extension for Google Chrome that makes buffering a kid’s game.


This instant messaging app allows you to create a virtual office for your team of workers. This is especially perfect if your small business uses freelancers and remote employees. It allows you to create different groups depending on the tasks or departments in place, and also allows assignment of tasks among other features.


Small businesses always need different services to keep up with bigger companies but they don’t always have the budget to afford them. Fiverr is a popular marketplace where people offer all kinds of services starting at a fee as low as $5. Services range from editing to translation to writing to singing to illustration and more, so you’re sure to find what you need.


Mint has grown in popularity in recent years for its budget management feature that keeps businesses ahead of their credit and payments or subscriptions. It helps you budget a monthly stipend and actually makes payments for you on time. This is perfect if you want to keep a keen eye on your business’s payments.


Online marketing  is made a lot easier by Moz’s suite of cloud based tools and resources that help your business website pages rank better in search results. You also get access to a keyword search tool that greatly improves your ranking in search results.


As a small business, you might need good quality images for your branding, advertising, online content and more. Until your business budget can support a subscription to Shutterstock or iStock, you are left with limited options when it comes to high quality images. Random pictures off the internet are a no-go if you want to steer clear of copyright infringement issues. Pixabay is a good online database with thousands of copy right free images you can use in various categories. Pixabay is my go-to corner of the internet for every picture I use for my marketing and my clients’. Yes, the featured picture for this article is courtesy of a great photographer on Pixabay.


Because of the many services your small business might be using, you might have a number of passwords to remember. Lastpass offers you a lasting solution in form of a service that stores all your passwords and helps you login without having to memorise any.

Other notable cloud based tools I recommend for small businesses

Eventbrite: For organising events, ticketing etc.

Google Analytics: For access to website performance metrics

Meetup: For organising meetings with likeminded people

Adobe EchoSign: For signing documents online

Small businesses tend to have tight budgets, which limits their access to the best services. Most of these cloud based tools have free versions that work just fine until you can afford the premium versions.

Start 2018 on a high note. Integrate these cloud based tools into your small business and see your productivity and returns grow beyond expectations.

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